Chief marketing strategist at Bridge Worldwide Bob Gilbreath’s MEAN IT: The New Imperative to Add Value to Customers’ Lives, identifying the new model that will define marketing as we know it going forward - meaningful marketing - and showing companies of any size how the principles of meaningful marketing can improve their bottom line, and their customers’ lives, whatever the product or service, to Donya Dickerson at McGraw-Hill, by Lisa DiMona at Lark Productions (World).